Lego & F1: Building Fandom Together

Lego and Formula Ones partnership has been a massive success, boosting Legos revenue and increasing F1s popularity, especially in the U.S. Lego has released detailed brick sets of F1 cars and hosted events at races worldwide. The partnership has also led to the creation of life-size cars, brick trophies, and even a pink Lego Cadillac. Lego has sets for all ages, attracting new fans. F1s popularity is surging, with average viewership reaching one point three million per race this season. Lego is now expanding with F1 Academy, sponsoring a car driven by a young female racer, promoting women in racing and breaking stereotypes.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.