BBDO Chief on Risk, Creativity, and AI in Advertising

Dani Richa, chairman of Impact BBDO International, discusses the evolving world of advertising, emphasizing the importance of bold ideas and human creativity. He shares insights on seizing opportunities, choosing values-aligned partners, and the role of technology, particularly AI-generated content. Richa highlights a successful campaign where a blank newspaper edition invited citizens to voice their opinions, creating significant public pressure for elections. He compares AI to a camera, stressing the need for skilled photographers to capture truly special moments, underscoring the irreplaceable value of human insight in advertising.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.