Ep 2341 Understanding Les Grands Crus Classés En 1855 with Philippe Casteja | On the Road with Stevie Kim

Welcome to Episode 2341 of the Italian Wine Podcast On the Road Edition, Understanding Les Grands Crus Classés En 1855 with Philippe Casteja. In this special On the Road Edition, Stevie Kim is back in Bordeaux to meet Philippe Casteja, the president of Les Grands Crus Classés En 1855, the official Bordeaux classification body. Stevie is at Chateau Lynch-Moussas to meet the long-serving president who explains the history and origins of the classification, the challenges currently facing producers in Bordeaux, particularly in relation to attracting new generations of consumers, and how the region is responding to changing consumer habits. More about the host: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines and Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie also frequently joins Professor Attilio Scienza on his shows—helping keep our beloved professor in check! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin!